Tuesday, February 24, 2009

What's in a name?

Does anyone else get really annoyed when they see a company name or product that is essentially just a misspelled word? First of all, can't they be a little more creative? Secondly, they are not helping improve the literacy of our world with these names! A few examples I can think of offhand: Citi, Xcel (Energy), Heet (the stuff you put in your gas so it doesn't freeze up)... I know there are many more. Please comment and add to my list!
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3 comments:

  1. CatherineFebruary 25, 2009 at 3:37 PM

    Yes! I was just commenting to someone about that the other day. Like Kum N Go gas stations. Or most names of cloth baby diapers. Or when they just change the first letter of a word so both parts of the name start with the same letter!

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  2. AnonymousMarch 24, 2009 at 10:52 AM

    imij photography, Tote-ally Elegant (it's a purse store, or something)

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  3. MichelleApril 4, 2009 at 10:45 AM

    I thought of a couple more: Pizza Hut's "Tuscani Pastas" & Chick-Fil-A (who was the genius that came up with that one?)

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